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BENEFITS OF SMS MARKETING AND CRM INTEGRATION
SMS is a service common to all mobile phones which do not have any geographic or demographic boundaries. This is why Bulk SMS Marketing is the absolute medium to use for communication with customers. The ultimate goal of connecting with customers is to ensure repeat sales. In order to achieve this, you need to develop a system that supports retail CRM and that allows for SMS integration to guarantee consistent improvement in customer experience, conversions, and sales.
Some of the goals that may achieved are include the following:
• Improved level of customer service
• Encourages two-way communication
• Efficient tracking updates and notifications
• Automated responses to general queries
• Lower operating costs
• Customer experience tracking
• Allows your brand to use cross-channel marketing in a new way
• Ensures the right message is delivered to the right user at the right time
• Improved customer relationship with your brand
With SMS integration on your CRM system, it is also easy to improve and increase brand awareness among your customers. Combining SMS messaging and customer relations management (CRM) system will definitely have a range of advantages for your business that further influences sales and return on investment.