SMS stands for “short message service”. These messages can be sent between phones or from a computer to a mobile device. SMS marketing involves sending marketing messages to customers via text messages.
Texting has the highest engagement rate of any marketing medium by far at 82% open rates. 90% of messages are read within three minutes of receipt.
Advantages of SMS:
Advantage #1.Texting has by far the best engagement rate of any marketing medium.
Emails can remain unread for days, phone calls can go unanswered, but text messages are almost always read immediately after been sent.
Advantage #2.Trackable platform: You can easily track numbers of sms sent, links they clicked, and who ignored the message.
There are countless texting platforms that allow you to manage your campaign all from your desktop.
Advantage #3.Interactive content: Mobile messaging makes it possible to get feedback from your recipients quickly via a quick tap on the ‘reply’ button or a click on your link.
Advantage #4.Immediate delivery: Overall, mobile marketing is fast. Once you press “send,” your message goes out instantly.
You can set up a campaign and have hundreds of clicks within minutes.
Building Your SMS Marketing Strategy
Here are the questions to consider in order to decide if marketing through SMS is right for your business:
➢ Is your campaign time-sensitive? SMS is best for urgent messages you want recipients to see immediately.
➢ Is SMS the best format? It is advised to ensure that the message is in 160 characters or less for effective communication.
➢ Is the information valuable enough that consumers will be pleased to get the message on such a personal channel, instead of annoyed?
If the answer is yes to all, you’re ready to start your SMS campaign with us !