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WHEN IS THE BEST TIME TO SEND A SMS ??
Retailers are utilizing SMS marketing in numerous ways, especially to promote and sell their products. SMS marketing is low cost and has the leading open rate and click-through rate of all marketing channels.
SMS campaigns are successful for many reasons including the timing of the message.
Sending an awesome message with a phenomenal offer in at 3:00 am, will NOT get you a good response and will more than likely to bother individual and he or she tend to get upset and unsubscribe easily.
Thus, consider the times of day that your mobile audience are on their phone the most and the appropriate time period. Retailers need to be mindful and respectful to their customers.
Nobody likes Mondays: Unless your message is related to that specific date (or a reminder).
Avoid rush hour: Typically 6:30 a.m. to 8:30 a.m. and 4 p.m. to 7 p.m
Be more polite: Do not send out SMS too early in the morning or too late at night.
Thus, we suggest to play it safe and one of the BEST TIME is 10:43 am. However, these are suggested schedules and your customers may be varied, so try to send out your SMS at different times and different days to discover what works best for your following SMS campaign!